Jun 30, 2023

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out?  Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience...

Jun 16, 2023

Your brain, your heart -- in fact, every cell in your body -- has its own clock telling you when to be alert and when to pack it in. You probably know that jet lag and daylight savings time affect that clock, but did you know that the food you eat (and when you eat it) as well as your activity level can also wreak havoc...

Jun 2, 2023

Magicians and illusionists rely on our brains' tendency to predict what comes next—and the surprise we feel when we're wrong. Dr. Luis Martinez, a neuroscientist at the Spanish National Research Council at the Institute of Neuroscience in Alicante, Spain, explains how card tricks, illusions, and other sleight of hand...